DEMAND GENERATION PRACTICE
Curtis Brooks, Magis Principal discusses Demand Generation with Stu Heinecke on May 19, 2016.
ABOUT CONTACT MARKETING RADIO
Contact Marketing Radio continues the process of discovery started by host Stu Heinecke’s research for his book, How To Get A Meeting with Anyone.
For the book, he interviewed the top 100 sales thought leaders in the
world and asked, “When you absolutely must break through to someone of
great importance, someone nearly impossible to reach, how do you do it?”
What he discovered was twenty categories of Contact Campaigns that
range from $0 to $10,000 per contact and produce response rates as high
as 100%, with ROI figures in the tens, even hundreds of thousands of
percent.
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